Compliance / Claim Problems

Can I Use “Clinically Proven” on My Amazon Supplement Listing?
If you’re creating an Amazon supplement listing, you may be tempted to use the phrase “clinically proven” to increase credibility. However, this wording is risky and often leads to compliance issues. Amazon allows claims backed by evidence, but “clinically proven” can imply guaranteed results or medical certainty, which may trigger enforcement. To stay safe, you should only use it when properly supported and framed carefully. Read more...
What Claims Are Allowed on Amazon Supplement Listings?
Many sellers get confused because they see competitors using aggressive claims and assume they are allowed. In reality, Amazon enforces supplement policies inconsistently but strictly over time. Listings that use treatment-style language may stay active temporarily but often get flagged later. Understanding the difference between allowed and restricted claims helps you build a compliant listing that remains stable and avoids suppression. Read more...