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Listing Labs

Mootani Case Study
Client Success Story

Mootani

How Listing Labs transformed a newly launched office & organization brand on Amazon into a high-converting, category-competitive seller — in just 90 days.

Office Products & Organization — Amazon US

285%

Revenue Growth

22%

Conversion Rate

68%

Organic Sales Increase

<25%

ACOS

Overview


Brand & Product

Mootani is an emerging office supplies and organization brand selling on Amazon US. Their product line includes mesh zipper pouches, plastic document envelopes, and file organizers designed for office, classroom, travel and home use.

Background

When Mootani came to Listing Labs, they were struggling with low visibility, minimal organic traffic, poor conversion rates, and no structured advertising strategy.

THE CHALLENGE

A Strong Product With Weak Market Presence

Poor keyword optimization
Weak product images
No A+ content
No PPC strategy
Weak positioning
PERFORMANCE SNAPSHOT

The Results Comparison

Before

Revenue: $12,500

Conversion Rate: 1.2%

Keyword Ranking: Page 3-5

Traffic: 2,400 visits/mo

Ad Performance: $8.50 CPC

Content Status: Outdated

After

Revenue: $45,800

Conversion Rate: 4.8%

Keyword Ranking: Page 1 (Top 5)

Traffic: 18,200 visits/mo

Ad Performance: $2.10 CPC

Content Status: Optimized

WHAT WE DID

Services Delivered

01

Listing Optimization & SEO

Deep keyword research and complete listing rewrite.

SEO + Copy
02

Product Image Optimization

Conversion-focused image stack and infographics.

Creative + Images
03

A+ Content & Brand Story

Premium content modules and comparison charts.

Brand Building
04

PPC Campaign Setup

Structured campaign architecture under 25% ACOS.

Advertising
05

Competitive Positioning

Highlighted unique differentiators and value.

Strategy
06

Catalog Architecture

Cross-sell paths and variation optimization.

Account Management
GROWTH JOURNEY

Results Over Time

Month 1 — Foundation

Listing Overhaul & A+ Content Launch. Indexed keywords increased from 45 to 180+.

Month 2 — Acceleration

PPC campaigns activated, rankings improved, sessions tripled.

Month 3 — Breakthrough

Page 1 rankings achieved, conversion reached 22%, revenue surged.

“Listing Labs completely transformed how our brand appears and performs on Amazon. We went from being invisible to ranking on page 1 and seeing consistent daily sales.”


Mootani Brand Team
Listing Labs Client

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