Why Amazon Suppresses Supplement Listings (Even When You Think You’re Compliant)

Why Amazon Suppresses Supplement Listings (Even When You Think You’re Compliant) February 16, 2026 Amazon supplement sellers often get blindsided by the same nightmare: Your listing is live.Your ads are running.Sales are steady. Then suddenly… Listing suppressed.Images removed.Ads disapproved. And the most frustrating part? You genuinely thought you were compliant. The truth is, supplement enforcement on Amazon isn’t just about obvious disease claims. Suppression often happens because of subtle triggers that sellers don’t even realize are risky. This article breaks down the most common reasons Amazon suppresses supplement listings, even when brands believe they’re playing it safe. Why Amazon Is So Strict With Supplements Supplements are one of the most heavily monitored categories on Amazon because they sit in a sensitive zone: They affect health Customers expect results Claims can easily drift into medical territory Regulators watch closely Amazon’s enforcement systems are designed to prevent listings from sounding like drugs. That means sellers get flagged not only for what they intend, but for what Amazon interprets. 1. Image Text Triggers (The #1 Suppression Surface) Most sellers focus on their written copy: Title Bullets A+ content But Amazon enforcement often starts somewhere else: Your images. Images are scanned quickly and treated as high-impact marketing claims. Even if your bullets are compliant, one risky phrase on an infographic can trigger suppression. Common image text triggers include: “Fast results” “Clinically proven” “Works immediately” “Relieves pain” “Guaranteed support” Even words like “cure” or “treat” in small text overlays can cause problems. Why images are risky Because Amazon knows buyers trust visuals more than fine print. If your image implies a medical outcome, Amazon may act before a human even reviews it. Fix: Keep image overlays conservative and focused on support, not outcomes. 2. Timeline Claims (“Works in 7 Days”) Are a Major Red Flag One of the clearest enforcement triggers in supplements is a time-bound promise. Examples Amazon frequently flags: “Supports joints in 7 days” “Results in 14 days” “Feel better fast” “Works immediately” Even with an asterisk or disclaimer, Amazon often treats timeline-based claims as: Predictable outcomes → drug-like certainty → high risk Why timeline claims are dangerous Because supplements don’t work the same way for everyone. Amazon avoids allowing listings that create the expectation: “If I don’t feel improvement in a week, the product failed.” That leads to: Complaint-driven reviews Refund behavior Higher scrutiny Fix: Replace timeline language with long-term framing: “Designed for daily joint mobility support” “Supports flexibility over time” “Built for ongoing wellness maintenance” 3. Disease-Adjacent Wording (Even If You Don’t Name a Disease) Many sellers think compliance is simple: “Just don’t mention cancer, diabetes, arthritis, or COVID.” But Amazon suppression often happens because of disease-adjacent implication, not direct claims. Examples of disease-adjacent wording: “Reduces inflammation” “Relieves joint pain” “Improves arthritis symptoms” “Lowers blood pressure” “Helps with depression” Even if you never name a disease, symptom-relief language pushes the listing into medical territory. The joint supplement trap Joint supplements are especially sensitive because buyers are often shopping with pain relief in mind. So phrases like: “Comfort” “Relief” “Soothing” can be interpreted as treatment-adjacent, depending on context. Fix: Use structure/function language: “Supports joint mobility” “Helps maintain flexibility” “Promotes healthy connective tissue” 4. Clinical-Style Certainty (“Shown to Work”) Increases Scrutiny Another subtle suppression trigger is language that sounds too clinical or guaranteed. Examples: “Proven to work” “Shown to deliver results” “Clinically effective” “Scientifically guaranteed” Even if an ingredient is studied, Amazon does not want supplement listings to sound like pharmaceutical marketing. Safe alternative framing Instead of: “Clinically proven to fix joint discomfort” Use: “Features clinically studied ingredients that support joint function” The difference is tone: Supportive vs therapeutic Conservative vs absolute 5. The Disclaimer Doesn’t Protect Risky Claims Many sellers rely on the FDA disclaimer: “These statements have not been evaluated by the FDA…” But here’s the hard truth: A disclaimer does not cancel a prohibited claim. If your image says “Pain Relief in 7 Days,” the disclaimer won’t save you. Amazon enforcement looks at the claim first. What To Do If Your Supplement Listing Gets Suppressed If you’re dealing with suppression or want to prevent it, focus on the highest-impact fixes: Remove timeline promises immediately Any “fast results” wording is high risk. Audit all image overlays Images are often the first enforcement trigger. Rewrite disease-adjacent phrasing Avoid symptom relief language. Simplify benefit hierarchy Don’t overload mobility + immunity + brain + heart all at once. Add trust cues instead of stronger claims Use: Third-party tested GMP-certified facility COA available Trust converts better than hype. The Big Takeaway Most supplement listing suppressions don’t happen because sellers are reckless. They happen because sellers unknowingly drift into: timeline promises medical-sounding outcomes risky image overlays disease-adjacent wording Amazon doesn’t reward aggressive claims. Amazon rewards conservative, trust-first positioning. Need a Compliance + Conversion Audit? At Listing Labs, we audit supplement listings specifically for: Suppression triggers Compliance-safe copy Image enforcement risks Trust and conversion improvements If you want a second set of eyes before Amazon flags your listing: Submit your ASIN now.

The #1 Compliance Mistake in Supplement Images: Time-Bound Claims (“Works in 7 Days”)

The #1 Compliance Mistake in Supplement Images: Time-Bound Claims (“Works in 7 Days”) February 12, 2026 Selling supplements on Amazon is stressful for one reason above all: Enforcement is often delayed and unpredictable. Many sellers don’t get flagged for obvious violations. They get flagged for language that seemed fine at the time, especially in image text overlays. One of the most common and highest-risk patterns I see is simple: Time-bound outcome claims“Supports joints in 7 days”“Works in 3 days”“Feel results fast” These phrases may look harmless, but they are one of the fastest ways to increase suppression risk in the supplements category. This article explains why. Why Amazon Flags Timeline Claims So Aggressively In dietary supplements, Amazon expects brands to stay within structure/function support language, such as: supports sleep quality supports joint mobility supports immune health What Amazon does not like are claims that imply a predictable, fast, drug-like outcome. A timeline creates an expectation of certainty: “In 7 days, your joints will improve.” “In 3 days, you’ll feel better.” That crosses into performance territory, even if the word “supports” is used. In practice, Amazon’s enforcement systems often treat time-bound claims as high-risk. The Problem Is Worse in Images Than in Bullets Most sellers focus on compliance in: Title Bullet points Description But the highest-risk violations often appear in: Hero images Ingredient infographics A+ content overlays Packaging callouts Amazon scans image text. Buyers believe image headlines more than fine print. If your main image says: “Supports joints in just 7 days” That becomes the dominant promise of the product. Even with an asterisk, the risk remains. Timeline Claims Also Damage Review Health This isn’t only a compliance issue. It’s a conversion and review durability issue. Time-bound claims create a psychological clock: “If I don’t feel meaningful improvement in a week, it didn’t work.” In joint, sleep, and mood categories, outcomes vary widely across individuals. When expectations are inflated, negative reviews often follow: “Did nothing for my pain” “No effect after 7 days” “Misleading claims” A short-term sales boost can become long-term trust erosion. Common Examples to Avoid Here are phrases that frequently increase enforcement sensitivity: “Works in 7 days” “Relief in just 3 days” “Fast acting results” “Feel better immediately” “Guaranteed improvement within weeks” Even softer versions like: “Shown to work in 7 days” can create clinical-style certainty that supplements should avoid. Safer Alternatives That Still Sell You don’t need to weaken your positioning. You need to remove the clock. Instead of: ❌ Supports joints in 7 days Use: ✅ Daily joint mobility support✅ Supports flexibility over time✅ Designed for long-term joint comfort and movement✅ Supports healthy joint function as part of a daily routine These are still compelling, but far less risky. A Quick Self-Audit Checklist (Before You Launch) Before publishing a supplement listing, scan your images for: Any mention of days, weeks, or timelines “Fast relief” or “instant results” language Clinical-style certainty (“proven to work”) Pain-relief implication (especially in joint categories) Before/after style visuals If a buyer can interpret the image as a treatment promise, Amazon may as well. Final Takeaway If you sell supplements on Amazon, the most dangerous claims are often not in your bullets. They are in your image overlays. Time-bound outcome promises like “in 7 days” are one of the clearest enforcement triggers and one of the fastest ways to create review disappointment. Removing timeline language is one of the highest-leverage compliance and trust fixes you can make. Need a Diagnostic Listing Audit? Listing Labs provides structured Amazon listing intelligence audits for supplement brands, focused on: Compliance-sensitive wording (text + images) Trust and conversion gaps Review-driven expectation mismatches The 3–5 highest priority fixes to test first Delivered within 72 hours. No calls required.

How to Audit a Supplement Listing Before Launch (For New Amazon Sellers)

How to Audit a Supplement Listing Before Launch (For New Amazon Sellers) February 26, 2026 Auditing a supplement listing before launch means checking for compliance risks, overpromising claims, weak trust signals, and unclear benefit positioning before Amazon or customers expose them. Focus on removing disease-style language, avoiding time-bound promises, verifying ingredient transparency, clarifying your primary benefit, and aligning expectations with real outcomes. A pre-launch audit prevents suppression, reduces negative reviews, and increases conversion stability from day one. Launching a supplement on Amazon without auditing your listing is risky because supplements are one of the most scrutinized categories. New sellers often focus on keywords and design while overlooking claim sensitivity, expectation gaps, and trust clarity. A proper audit checks five areas: compliance wording, image claims, benefit hierarchy, review expectation alignment, and proof signals like testing or certifications. If you catch these before launch, you avoid suppression, poor reviews, and costly rework. Below is a structured step-by-step checklist built specifically for new Amazon sellers. Step 1: Check for Compliance-Sensitive Wording Amazon enforces supplement listings aggressively. The fastest way to get flagged is improper claims. What to Avoid Disease claims: “treats anxiety,” “reduces arthritis,” “cures insomnia” Time-bound outcomes: “works in 7 days,” “instant relief” Drug-like certainty: “clinically proven to eliminate” Symptom relief framing: “stops joint pain,” “fixes sleep cycle” Even “soft” language can be risky if it implies treatment. What Is Generally Safer “Supports sleep quality” “Supports joint mobility” “Helps maintain healthy digestion” “Promotes relaxation” Structure/function claims are safer than treatment claims. Quick Compliance Scan Checklist Title Bullet points Description A+ content Image text overlays Packaging visible in images Most sellers forget to scan image text. Amazon does not. Step 2: Audit Image Claims (High-Risk Area) Image overlays are one of the most common enforcement triggers. Look for: “Works in X days” “Feel better immediately” “Guaranteed results” Before/after comparisons Medical imagery implying treatment Images are powerful persuasion tools. They are also powerful enforcement triggers. Safer Image Strategy Highlight ingredients Show third-party testing Emphasize quality standards (GMP, Non-GMO) Use lifestyle imagery without symptom implication If your image promise is stronger than your bullet claims, you have a risk. Step 3: Clarify Your Primary Benefit New sellers often list too many benefits. Example: Supports mood Supports energy Supports metabolism Supports immunity Supports digestion When everything is important, nothing is clear. Ask Yourself What is the ONE primary reason someone buys this? If you sell a magnesium sleep supplement: Primary benefit: Relaxation and sleep supportSecondary benefits: Calm mood, nervous system support Your title and first bullet should reflect the primary benefit clearly. Step 4: Align Listing Promises With Real Outcomes Negative reviews often come from expectation mismatch. If your listing implies: Fast relief Dramatic transformation Strong emotional improvement But the supplement delivers subtle support, buyers feel misled. Review Expectation Audit Before launch, ask: Does this sound like a drug? Would a customer expect noticeable change in 3–7 days? Are we implying pain relief or treatment? If yes, tone it down. Long-term support messaging protects review health. Step 5: Verify Ingredient Transparency Trust is critical in supplements. Strong Trust Signals Third-party testing COA availability GMP-certified facility Exact ingredient amounts No proprietary blends Weak Trust Signals “Clinically studied ingredients” without citation “High quality” without proof “Doctor formulated” without details Transparency increases both compliance safety and conversion. Step 6: Review Structure and Readability Your listing must be easy to scan. Checklist Title under 200 characters First bullet clearly states core benefit Bullets are short and structured No long paragraphs Clear ingredient breakdown Amazon shoppers scan, they do not read essays. Step 7: Compare Against Top 3 Competitors Open the top competitors in your niche. Ask: Are they using more conservative language? Do they show certifications more clearly? Is their benefit hierarchy simpler? Do their reviews complain about “doesn’t work”? You are not copying. You are benchmarking risk tolerance. Step 8: Create a Pre-Launch Risk Table Before you go live, create a simple table: Area Risk Level Notes Fix Needed Title claims Low Uses “supports” language No Image overlays High “Works in 7 days” Remove Bullet clarity Medium Too many benefits Refocus Trust signals Medium No visible testing badge Add This forces objectivity. Step 9: Final Pre-Launch Questions Answer these honestly: Would Amazon interpret any claim as treatment? Are we implying guaranteed or fast results? Does our imagery exaggerate? Would a skeptical buyer feel misled? If this listing gets manually reviewed, are we comfortable? If you hesitate on any answer, adjust. Common Mistakes New Sellers Make Thinking disclaimers fix risky claims Copying competitor wording blindly Overusing “clinically proven” Making timeline promises Ignoring image text Prioritizing hype over stability Suppression often happens after weeks or months. Delayed enforcement is common in supplements. Example: Before vs After Claim Adjustment Risky Version Safer Version Works in 5 days Daily support formula Reduces anxiety Supports calm mood Eliminates joint pain Supports joint comfort Boosts testosterone dramatically Supports vitality and performance Subtle wording changes matter. The Key Takeaway Auditing a supplement listing before launch is about risk prevention, expectation alignment, and clarity. Focus on: Removing disease-style and time-bound claims Simplifying your primary benefit Strengthening transparency Aligning promises with realistic outcomes New sellers often think suppression happens because of keywords. It usually happens because of claims. If you launch clean, you build stable growth instead of fighting enforcement later. In Summary A proper supplement listing audit before launch should include: Compliance-sensitive wording scan Image overlay claim review Benefit hierarchy clarification Expectation alignment check Ingredient transparency verification Competitor risk comparison Structured pre-launch checklist Launching without auditing is gambling. Launching after auditing is building.

How to Audit Your Own Supplement Listing Before Launch

How to Audit Your Own Supplement Listing Before Launch (Checklist) February 22, 2026 Launching a supplement on Amazon without auditing your listing first is like driving without checking the brakes. You might be fine. Or you might find out the hard way. Supplements are one of the most heavily monitored categories on Amazon. Small wording choices, image overlays, or exaggerated promises can lead to: Listing suppression Image removal Ad disapprovals Account health warnings Before you launch, run through this structured checklist to reduce compliance risk and improve conversion from day one. Step 1: Check for Disease Claims (Direct or Implied) Amazon does not allow supplements to claim they diagnose, treat, cure, or prevent diseases. Obvious violations: “Treats arthritis” “Prevents osteoporosis” “Lowers blood pressure” Less obvious but risky: “Relieves joint pain” “Reduces inflammation” “Fixes gut issues” Even symptom-relief language can drift into disease territory depending on context. Safer structure/function alternatives: “Supports joint mobility” “Helps maintain bone health” “Promotes digestive balance” If your wording sounds like a drug commercial, rewrite it. Step 2: Remove Timeline Promises This is one of the most common mistakes supplement sellers make. Red flag phrases: “Works in 7 days” “Feel results fast” “Immediate support” “Results in 2 weeks” Amazon treats predictable outcome timelines as high-risk claims. Supplements work differently for everyone. Promising speed creates enforcement risk and review disappointment. Safer positioning: “Designed for daily support” “Supports mobility over time” “Built for ongoing wellness” If you mention a timeline, remove it before launch. Step 3: Audit Image Overlays Carefully Most sellers focus on bullet points. Amazon often focuses on images. Your creatives must be just as compliant as your written copy. Check every image for: Medical claims Timeline promises Before-and-after implications “Clinically proven” language without context Large bold claims that sound guaranteed Images are high-visibility marketing assets. If they exaggerate, your listing is exposed. Keep image messaging simple: Who it’s for What it supports Quality indicators Ingredient highlights Step 4: Verify Structure/Function Language Supplements are allowed to describe how nutrients support normal body functions. They are not allowed to imply treatment of abnormal conditions. Ask yourself:Are you describing support of normal function?Or correction of a problem? Example: Risky:“Improves arthritis symptoms.” Safer:“Supports healthy joint function.” The difference is subtle but critical. Step 5: Check Your Benefit Hierarchy Another common launch mistake is benefit overload. Mobility. Flexibility. Comfort. Bone health. Immune support. Antioxidants. Energy. When everything is emphasized, nothing is clear. Before launch, identify: One primary benefitTwo supporting benefits Make sure your: Title Hero image First bullet All reinforce that hierarchy. Clarity improves conversion and reduces the need for exaggerated claims. Step 6: Strengthen Trust Signals Instead of Stronger Claims If you feel tempted to make bigger promises, it usually means your listing lacks trust signals. Instead of writing:“Powerful fast-acting joint relief” Add: Third-party tested GMP-certified facility COA available upon request Non-GMO Allergen-free (if applicable) Specific proof builds credibility without increasing compliance risk. Step 7: Scan Reviews in Your Category Before Launch This is a step most sellers skip. Look at 1-star reviews of competing supplements in your category. Common themes in joint supplements: “Didn’t work fast enough” “Didn’t relieve pain” “Upset my stomach” These reviews often reveal expectation gaps. If buyers expect pain relief in a week, and your listing hints at that, you’re setting yourself up for negative reviews. Position your product as supportive, not curative. Step 8: Confirm Your Disclaimer Is Present (But Don’t Rely on It) Yes, you should include the standard FDA disclaimer where required. But remember: A disclaimer does not override risky claims. If your image promises “Pain Relief in 7 Days,” the disclaimer will not protect you. Compliance comes from conservative language, not fine print. Step 9: Test Your Listing With One Simple Question Before you launch, ask: If Amazon reviewed this listing manually, would any sentence sound like a guaranteed medical outcome? If the answer is even “maybe,” rewrite it. Supplements succeed long-term when they are positioned as: Supportive Conservative Trust-first Audience-specific Not aggressive or therapeutic. Final Pre-Launch Checklist (Quick Version) Before clicking publish, confirm: No disease claims No symptom-relief phrasing No timeline promises No clinical-style certainty Images are compliant One clear primary benefit Specific trust signals included If all of that checks out, your launch risk drops significantly. Want a Professional Second Set of Eyes? Self-audits are powerful, but supplements are a sensitive category. At Listing Labs, we conduct structured supplement listing audits focused on: Compliance exposure Suppression triggers Conversion clarity Image risk Trust signal gaps Before you launch your next product, make sure your listing is built for stability and growth. Visit: www.listing-labs.com

What Words Trigger Amazon Supplement Listing Suppression?

What Words Trigger Amazon Supplement Listing Suppression? March 6, 2026 Certain words trigger Amazon supplement listing suppression because they imply disease treatment, guaranteed results, or drug-like effects. Phrases such as “cures anxiety,” “treats arthritis,” “works in 7 days,” or “clinically proven to eliminate pain” violate Amazon’s supplement policies. Amazon expects structure/function language like “supports joint health” or “promotes relaxation.” Sellers who audit their listings for risky claims before launch reduce suppression risk and maintain listing stability. Amazon closely monitors supplement listings because health claims can easily cross regulatory boundaries. Words that imply disease treatment, guaranteed outcomes, or medical effectiveness often trigger automated or manual enforcement. Sellers commonly trigger suppression through time-bound promises, symptom relief wording, and exaggerated scientific claims. Understanding which phrases create risk helps sellers replace them with safer structure/function language. The goal is not removing benefits but framing them correctly so the listing communicates value without implying medical treatment. Understanding Amazon Supplement Claim Sensitivity Amazon treats supplements differently from most other product categories. Because supplements relate to health outcomes, Amazon must avoid listings that appear to promise medical treatment. New sellers often assume suppression happens because of keywords or competition. In reality, enforcement is usually triggered by how claims are phrased. Amazon enforcement systems scan: Listing titles Bullet points Product descriptions A+ content Image text overlays Sometimes packaging shown in images This means a single risky phrase in an image can suppress a listing even if the text itself appears compliant. The key concept is simple: Supplements can support health, but they cannot treat diseases. When sellers cross that boundary, suppression risk increases. Common Categories of High-Risk Words Amazon suppression triggers typically fall into five claim categories. 1. Disease Treatment Claims These are the most serious violations. If a listing suggests that a supplement can treat or cure a medical condition, it violates policy. Examples: High-Risk Claim Why It’s Risky Treats depression Implies medical treatment Cures arthritis Direct disease claim Stops anxiety Psychological treatment claim Eliminates insomnia Medical sleep disorder claim Reverses diabetes Disease reversal claim Even indirect wording like “relieves depression symptoms” can trigger enforcement. Safer Alternative Use structure/function language: Supports mood balance Promotes relaxation Supports joint comfort Helps maintain healthy sleep cycles The wording focuses on supporting normal body function, not treating disease. 2. Time-Bound Results Promises that imply fast or guaranteed results often trigger scrutiny. Examples: Risky Phrase Reason Works in 7 days Guaranteed timeline Feel results immediately Immediate effect claim See changes overnight Unrealistic outcome Rapid fat loss Dramatic physiological change Supplements rarely produce predictable timelines. When listings promise them, enforcement risk increases. Safer Approach Replace time promises with consistency messaging. Examples: Daily wellness support Designed for ongoing use Supports long-term health goals 3. Drug-Like Effect Claims Supplements cannot sound like pharmaceutical drugs. Examples of risky language: Powerful pain relief Instant calming effect Maximum strength anxiety relief Prescription-level effectiveness These claims imply pharmaceutical-grade treatment. Better Alternative Use softer functional language. Examples: Supports relaxation Promotes calm mood Helps maintain focus 4. Scientific Overstatement Many sellers try to increase credibility by exaggerating scientific backing. Examples: Risky Claim Problem Clinically proven to cure Cure claim Scientifically guaranteed Unrealistic certainty Medical-grade formula Implies pharmaceutical status Even when ingredients are researched, the wording must remain careful. Safer Wording Contains clinically studied ingredients Backed by ingredient research Developed with science-informed formulation This acknowledges research without exaggerating outcomes. 5. Before-and-After Implications Some listings visually imply dramatic results. Common triggers include: Before/after comparison images Dramatic transformation claims Visual representations of disease removal Even if not written explicitly, these can trigger enforcement. Safer alternatives include: Ingredient education images Lifestyle imagery Certification and testing badges Hidden Claim Risks Many Sellers Miss Many new sellers audit their bullet points but forget other listing elements. Image Text Amazon scans text inside images. If your product image contains phrases like: “Eliminate joint pain” “Stop anxiety instantly” the listing can be flagged. A+ Content Enhanced brand content is also scanned for medical claims. Packaging If your bottle label includes disease claims and appears in images, the listing may still be suppressed. Example: Risky vs Safer Claim Language Below is a quick reference for common supplement categories. Risky Claim Safer Version Cures insomnia Supports restful sleep Treats anxiety Supports calm mood Eliminates joint pain Supports joint comfort Rapid fat loss Supports metabolism Reverses aging Supports healthy aging Small wording adjustments dramatically reduce enforcement risk. Why Amazon Is Strict About Supplement Claims The supplement industry operates under strict regulatory oversight. In the United States, supplements must follow structure/function claim rules under dietary supplement regulations. Amazon enforces these rules to avoid: misleading health claims regulatory liability unsafe consumer expectations Because Amazon hosts millions of supplement listings, automated systems monitor claims constantly. This means enforcement is not always immediate. Some listings are suppressed weeks or months after launch when flagged by automated scans or competitor reports. How to Audit Your Listing for Trigger Words A simple pre-launch audit can prevent most suppression problems. Step 1: Scan the Title Look for: disease names treatment wording fast result claims Titles should emphasize ingredients and benefits without medical framing. Step 2: Review Bullet Points Bullet points often contain exaggerated claims. Ask: Does this sound like a drug? Would a customer expect immediate results? If yes, rephrase. Step 3: Check Image Overlays Image text is frequently overlooked. Remove: symptom relief claims timeline promises exaggerated outcomes Step 4: Review A+ Content Ensure A+ sections follow the same compliance rules as bullets. Step 5: Compare Competitors Top-performing brands usually use conservative language. Study their phrasing patterns. The Psychology Behind Risky Claims New sellers often believe strong claims increase conversion. Sometimes they do in the short term. But they also create two major problems: 1. Enforcement Risk Amazon may suppress the listing. 2. Review Damage Customers expect dramatic results. If the supplement produces subtle effects, reviews become negative. The most successful brands balance clear benefits with realistic expectations. The Key Takeaway Amazon supplement listing suppression is usually triggered by wording that implies medical treatment, guaranteed results, or drug-like effects. Avoid: disease claims timeline